About Me

About me

BugBrush Ltd was founded by me, Rowena Johnson, the inventor of BugBrush, and also mother to a little girl named Saskia who refused to have her teeth cleaned. Like many parents, I struggled to clean my child’s teeth. The sight of her toothbrush was enough to evoke a clenched jaw, red face, and high pitched screams – which many parents will agree, is all you need to start or finish the day with! I followed all the advice given to me, allowed her to use the brush herself (ineffectively I may add), which resulted in her carefully chewing the rubber handle off and nearly gagging on it!


I spent hours trawling the internet and round shops trying to find a product that my daughter could use to clean her teeth herself, safely and effectively. I found nothing. I was quite astonished that despite my problem being a very common one, there didn’t seem to be anything on the market that could solve it. So I set about designing one myself. 7 years of blood, sweat and tears (not to mention patent bills), it’s finally here.

Baby toothbrush evolution, at last.

You can buy the
BugBrush toothbrush direct
from our website, or visit our
Stockists page to see our
growing list of UK and international
retailers. If you are interested in
stocking BugBrush please email: