Watch our animation here:

The importance of baby teeth

Did you know your baby’s teeth are in fact just as important as adult teeth?

Your baby needs healthy teeth to eat, to form words, and to ensure their permanent teeth come through in the correct place. Surprisingly, the majority of tooth decay actually occurs within the first 12 months of your baby’s tooth erupting, so ensuring they are kept clean is an important, yet often challenging, part of parenting.

Solving a problem for both parents and babies

BugBrush was designed with a clear mission - to make teeth cleaning a stress free, fun experience for both parents and infants. Tooth brushing is a twice daily, necessary task that every parent has to undertake, whether your child likes it or not, and this is all too often a battle which results in an angry, crying baby, and a stressed out, anxious parent.

The key to solving this battle was to develop a product designed especially for babies, to be used by babies.

BugBrush is the first product to combine the plaque removing effectiveness of toothbrushes, with the fun and safety elements of a toy, empowering infants to effectively clean their own teeth. With 10 times more super-soft bristles than any other toothbrush in the world, it’s double sided symmetrical design encourages infants to bite and chew on its surface, removing food debris and plaque, in turn reducing the chance of tooth decay. It’s colourful ergonomic shape and smiling face ensures that teeth cleaning tantrums will be a thing of the past.

You can buy the
BugBrush toothbrush direct
from our website now!

Or, you can visit our
Stockists page to see our
growing list of UK and international retailers.

If you are interested in
stocking BugBrush please email:
“By giving the child the BugBrush to use after each feed or meal will ensure the gums and emerging teeth are kept free of food debris and plaque and also increase salivary flow, which will in turn reduce the chance of tooth decay.”   Professor Monty Duggal, Head or Paediatric Dentistry, Leeds Dental Institute.